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Strategy

How Project Management Tutors Can Use Digital Marketing to Grow Their Student Base

Synergizing Education: Bridging Physical and Digital Realms, a strategic guide for project management tutors aiming to blend traditional classroom teaching with the reach of digital platforms, providing insights to engage both offline and online learners while creating a harmonious and enduring legacy of educational impact.

Social Media

Social Media Marketing for Small To Medium businesses

Social media marketing, often referred to as SMM, is the practice of utilizing social media platforms to engage with potential and existing customers, foster relationships, and promote products or services.

Digital Advertising

Why you should go big, bad, and digital!

Going digital is a must for businesses of all sizes. It's inevitable. But this is about why you should be going big, bad, and digital, right now!

Strategy

Behavioral Marketing in the digital world.

You would have heard about inbound and outbound marketing in the business world, and it is an emergent and more preferred strategy to focus a lot on inbound marketing.

Analytics

Vanity Metrics are out to get you

"Vanity metrics is so named because all they can do is make you look good to yourself and others. Actionable metrics informs you of things you could use to make business decisions.

Marketing

Sometimes We Misunderstand Marketing.

The scientist says to his colleague: “You know I trained a Mouse to come and ring the bell when he wants food”. The mouse says to his fellow mouse: “Hey. I trained a scientist to give me food whenever I ring a bell”.

Strategy

Making the larger sale – Change your game immediately

"Don’t bank on the sales pitch. A good sales pitch is a sign of a good salesman. Thus, we tend to focus on the pitch a little too much. The sales pitch might leave a lasting impression in the client’s mind, but it may only last a few days.

Digital Tech

Metaverse Technology

"The Promise of the Metaverse: Beyond Reality, A New Immerssive Experience for Education, Entertainment and Social Interaction.

Digital Tech

Artificial Intelligence

"The advancements in technology have brought about revolutionary changes in various aspects of our lives.

Digital Tech

Digital Transformation

"Digital disruption is real, and it’s happening now. While most companies recognize this, many are not doing enough to respond to it.